Pioneer Rally Company
James and Taylor’s story began in 2019 when they met through a mutual friend who loved hosting gatherings. They quickly bonded over wide-ranging conversations, sparking a friendship that grew stronger over the years. As they discussed their futures, the idea of a partnership took shape, fueled by their shared passions for motorsports and travel. At Taylor’s retirement celebration, they found the perfect moment to bring their visions together. With James’s years of experience organizing and competing in rallies worldwide, he knew what could be improved and saw a unique opportunity to bring European-style rally endurance events to the U.S. Taylor focused on finding a charitable cause that reflected their love for the outdoors and commitment to mental health advocacy. And with that, the Pioneer Rally Company was hatched.
Jamie Turner (Co-Founder & Competition Director)
Taylor Still (Co-Founder & Company Director)
Judy Still (Hospitality Coordinator)
Sarah Ormerod (Consultant)
Nelsen Parrish
(Lead Mechanic)
Carter Still (Medic)
James has held various roles working on events from a member of the Mechanical assistance crew to the Clerk of the Course. He has been on staff for Rally The Globe, Endurance Rally Association, HERO, and worked on numerous private vehicle owners’ collections as well as building cars for competition use. Beyond working on events, James has entered hundreds of events and has medaled in various disciplines of motorsports as a driver and co-driver. James’ dream of designing his own events is beginning with showing off his current state of residence. James comes from a rallying family, with both parents, brother, and his two boys having been involved in the sport. His connections in the rallying world are extensive and will undoubtedly prove invaluable in the production of this exciting new venture. He has proved his worth on numerous occasions with problem solving and a unique ability to adapt to varying situations and is excited to bring his ideas to facilitate this new exciting addition to the motorsport world.
Taylor is a recently retired school psychologist with decades of work in the public schools of Colorado. He has a passion for adventure, travel, and mental health. Organizing rallies seems to be a perfect fit. His experiences backpacking with his daughter have only increased his love of nature and the outdoors. His two boys love high-end performance cars and always have a new ‘dream car’ in mind. He is excited to present events that are carbon conscious, provide funding to mental health organizations, and are a heck of a lot of fun to car enthusiasts all over the world.
As a recently retired educator for over thirty years, mostly teaching middle school students or serving as a building administrator, Judy is excited to experience adventure across the world while utilizing her passions for traveling, planning events, and experiencing unique cars. Growing up in a family who love cars, Judy spent many weekends at car shows or cruisin’ the mountains in one of her father's fancy cars. Being a part of the rally family will allow Judy to coordinate large events, communicate with hotel and restaurant management, see beautiful places, and be a part of the unique car culture.
Sarah Ormerod brings a 20+ year background in rallying and motorsport event management to Pioneer Rally Company. Sarah has worked as the team manager and team coordinator for several top-class drivers on the FIA Middle East Rally Championship and has taken 4 different privateer teams to WRC events across the Middle East and Europe. Sarah was deeply involved with the organization of the Abu Dhabi F1, Detroit IndyCar Grand Prix, and countless FIA regional rallies, including 10 years of experience within the core organizational team of the Abu Dhabi Desert Challenge - a key round of the FIA Cross-country world championship. Sarah is a nationally registered Paramedic and has provided medical cover, route planning, and logistical support services to scientific expeditions, large public gatherings, major sporting events, and rallies on 5 continents. Her current work focuses on providing track safety, medical, or on-track racecar recovery services to several USA-based racing series, including NASCAR, IndyCar, IMSA, World of Outlaws, and the CARS tour. When not chasing cars, Sarah can be found cooking up impractical ideas, bad jokes, or wild adventures, usually with a cold beer in hand.
Nelson comes to us with a diverse professional background and personal passion for automotive engineering. Growing up in a family of car enthusiasts, he developed a deep appreciation for mechanics and design, which fueled his hobby of building cars, trucks, and Jeeps in his spare time. This hands-on experience and professional background allows him to approach challenges with creativity and professionalism.
Having worked in various professional settings in everything from 911 and air medical dispatching to various team lead roles, Nelson possesses a comprehensive understanding of logistics and problem solving.
Nelson’s blend of technical expertise, leadership skills, and passion for cars not only enhances his role as our lead mechanic but also inspires those around him. He believes that every vehicle has a story and he takes pride in being a part of that narrative. Clients can trust that their vehicles are in capable hands, with a mechanic team lead who truly loves what he does.
Carter Still is an ICU nurse at Rose Medical Center in Denver, Colorado. She lives a very active lifestyle and has had her fair share of hospital visits! She loves to camp and be outdoors. She’s skied the terrain of most of the resorts in Colorado and several in other states and on other continents, as well. She is looking forward to being part of the Pioneer Rally Company family.